Identifying the Automotive Market: The Different Types of Customers

When you enter any industry then one of the most important things that you need to do is to identify your customers. Since the products and services that you manufacture are directed at them, it is essential that you reach out to them and inform them about the same. So in case you are entering the automotive market then again it is very important that you identify your target consumers and then reach out to them. For this you can refer to a good consulting firm that can help you learn about the target consumer of automotive consulting.

Every market has different kinds of customers and therefore one need to use different kinds of approach so that they may be able to cater to them. So in an automotive market also you would come across different consumers and you need to use different methods that can help you to catch their attention and attract them to your product and services. The most important thing is to market your brand according to the different customers so that you can catch their attention and pull them to your product and services.

The best thing about hiring an experience automotive consulting company is that the consultants can help you with everything that you need for your market. They can help you understand how you can enter the market and reach out to the target consumers. The consultants can also help you to understand the market dynamics and pave your growth path. They can help you get relevant market reports and consumer surveys that can surely help you understand the market situation and the consumer’s expectation from your company.

Referring to automotive market reports is another way to understand the market and to ensure that your business does well. It is not possible for any company to conduct to prepare a flawless market report as that requires a lot of experience. The best option is to buy the market report from a good consultant. The automotive consulting firm deals with the market regularly and therefore they know how to prepare an efficient market report.

These days, the good consulting firm not only helps you prepare your growth plan but also helps you to execute the same. The help you procure the best machines and staff which can ensure that your business does well. They plan market entry strategy, look after recruitment, product innovation and various other features that ensure that you do well in your industry. Apart from automotive industry, the consultants handle other kinds of industries also and can help you with its growth.

Future Trends in Chinese Automotive Market

Talking about automotive in China is completely different from other countries, in most of the world you imagine automotive as a fierce market with no margins based only on volumes and sales strategy to keep the current volume and survive at least. In China automotive market is an emerging market with big growth ratio every year. Last year chinese passenger cars and commercial vehicles market grow about 40% and currently China is the biggest market for automotive worldwide. Predicting trends for the future is not easy but there’re some trends that surely will go on strongly in the near future:

1. Growth: the growth rate will be quite surely always double digit. It’s easy to understand why. Only 1 over 7 Chinese has a car, so the internal market is huge and moreover China is growing double digit as country so more and more Chinese will afford to buy a car, especially in the rural province where the rate is much less than in big cities like Shanghai and Beijing, where on the opposite the market will slow down also because cars needs first roads and infrastructure and big cities are becoming already overloaded in these years.

2. Consolidation: there’re still more than 100 car manufacturers in China and a lot of local small suppliers. Like in Europe and US it is expected a consolidation in the market. Probably automaker with volumes around 10.000-100.000 cars/year will disappear but it’s a slow moving consolidation, since Chinese internal market needs low prices for cars and so a lot of small automakers with only internal production of the whole car with a few technologies can give low prices, even though this means also low quality because the assembly lines of these automakers are still completely manual. Labour cost increase and general welfare will lead to an higher end demand and to the dissolving of most of these small automakers. As well as the same will happen for the small low quality suppliers.

3. EV: EV stands for electric vehicles. Since China has a lot of problems connected with pollution, EV is surely a trend that will grow. Remember that the biggest electric batteries suppliers worldwide are located in China and most of EV vehicles are being developed in China starting from these suppliers. Remember that the biggest electric batteries supplier, BYD is also a car manufacturer and someone like a certain Warren Buffet is a shareholder of the company.

4. Quality: the quality level of Chinese cars is becoming higher every year, especially foreign automakers wants really that the same standard of quality in Europe and US is applied also in China. Moreover the Chinese consumer is becoming every year more and more aware of quality standard and in the future will also be able to pay for that. As well as suppliers from all over the world and also local are trying hardly to have same technologies and quality as in Europe and US as a consequence of the customer requirement improvement.

5. Export: Surely there’s a big internal market, but the aim of most local automakers is to become a worldwide automaker. Geely is trying to do that through Volvo Cars, others are trying to start up facilities in other markets like Middle East or Africa or Eastern Europe. It’s a preparation for the arrival also in US and Europe, but first quality issue must be understood and digested by the local automakers. EU and US are always nearer also because of the flourishing of foreign suppliers in China, that are helping the market to become aware of technologies that before are not available.

6. Luxury Brand: the luxury EU and US car makers like Ferrari, Porsche, Bentley, Rolls Royce will flourish and China will become their first market. For some of them, it is already. It’s easier to find very rich people in a country with 1.4 billion inhabitants and that is growing double digit every year. Moreover Chinese see cars still as a status symbol.

7. Financing: surely financing companies for car loans will have a good time in the next years, given that more and more Chinese wants a car and the car is seen as a status symbol, but currently the ways of financing the purchase of cars in China are poor compared with other markets.

Identifying the Use of Composite Materials in Automotive Market

The industries dealing in Composite materials have very good scope as these materials are used in different industries like Aerospace, automotive, construction, pipe and tank. This is why many companies are expanding into this sector and find it to be a profitable venture. So if you are planning to enter into this field then it is essential to learn more about the industry and prepare the market entry strategy before entering into this industry. For this the industries need a good composite consultant, Consultants those are skilled in composite material and component technology.

The Automotive market is one of the most progressive and advanced markets today, one that works with the newest developments in science and technology. The increasing use of composite materials in this industry, in place of conventional materials demonstrates this fact.

Composite Materials are developed out of the combination of two or more materials that have different properties and combine together to create a single, more efficient material. The use of these material in automotive engineering facilitates features like durability, light body weight and increased heat and sound insulation properties. They also have higher chemical and heat impact resistance, strength-to-weight ratios, are much stronger and break resistant, can stand harsh conditions and still perform heavy duty, and offer greater design flexibility in the vehicle they are being used in. Because of these reasons, since their advent, these materials have slowly changed the face of the automotive market in the last few decades. From bikes to cars to launch vehicles and spacecrafts, composite materials are used everywhere today.

Constant developments in the field of composite material have led to continuous improvement in their quality and efficiency, and have increasingly made them more and more useful for the automotive market. The successful use of advanced these material in the racing car industry for making lightweight, robust and durable chassis, that would provide greater safety for the driver, proves this well. The use of Composite materials like fiberglass and carbon composites in automotive engineering not only increases the sturdiness of the vehicle, but also proves to be extremely cost effective, and guarantees heavy duty performance of the vehicle, with much better safety features and design possibilities.

These are mostly used for making the chassis, parts of the body, insulating panels and casing, mufflers and sound insulation parts of the vehicles. Owing to the continuous development in this field, newer and better stuffs are being produced day by day, that are contributing towards the burgeoning growth in the automotive market. New avenues of using composite material to make the automotive market bigger and better are opening up every day. The use of composite materials has given the automotive market its much needed road to progress, and it surely isn’t going to look back!

Automotive Marketing – The Value of Good Prospecting

The world economy has been very uncooperative for businessmen, especially automotive dealers who are struggling with the crunch as nearly everyone else in business is. People are simply harder to convince they need to get a car or a new one to replace what they might have had for years.

Indeed, buying any sort of vehicle these days is no longer a simple matter. The economic downtrend generally noted in most countries has made people more conscious about their expenses. More than anything, it has taught them to weigh their priorities and cultivate the discipline to stay committed to these priorities. Still, at the end of the day, automotive marketing people still have to continue with their job even if it means finding every possible avenue that leads to increased productivity.

Of course, everyone who plans to sell needs people to sell to. Prospecting is, thus, a very important step to for those who want to actually post sales and not just plan them. Whatever type of vehicle one is trying to sell, it is important to come up with an actual list of leads who just may turn into customers. When you market any type of product there is, time is always of the essence. And when you start wasting it with the wrong leads, goals may not be achieved. And what is there to do if not achieve sales goals when in business?

The value of leads is very important and even crucial to the success of any automotive marketer. The leads cannot just be any other list- it has to come with all the information that could provide a lead within a lead – that is, tidbits of information regarding the prospect’s automotive history, from his last date of vehicle purchase to the model or models he has bought. A list of prospects must also include hints about the person’s credit score or standing so as to give the marketer a good basis for judging whether or not the prospect may turn out to be not just a customer but a responsible one.

Good prospecting does many things for a marketer, but above all, it allows one to plan ahead. And when the market gets as tough as it is right now, being able to plan ahead is going to be every automotive marketer’s edge over the others who opt to be more spontaneous in their approach.

Understanding the Financial Implications of New Automotive Marketing Methods

Why is it that we as a modern society are so eager to sign our way into any number of financial contracts without truly understanding the financial implications of what we are signing? Now big business knows this and it is used extensively to make deals look more attractive to us, especially when it comes to the area of automotive marketing.

Vehicle dealerships and companies roll millions of dollars every year into their automotive marketing strategies and for good reason, the better they can make the deal sound for the client, the easier they are able to make a sale of their highly priced product which comes in the form of the vehicles which we drive every day.

By not taking the time and effort to actually invest in yourself and find out how the structuring of all of these fancy deals and financing options work, you are lining yourself up to fall prey to the automotive marketing machine and at the end of the day this could end up costing you a whole lot more than you are led to believe.

By taking the time to actually understand the structuring of these flashy deals and no deposit offers, you stand to save yourself a lot of money and interest payments when you purchase a new or used vehicle. Take the time to sit down, understand what you are signing and do the calculations, you might just be in for a shock.

Many new methods of automotive marketing are specially designed by marketing experts to make it seem as if the automotive dealer is trying to create the best possible deal for you with the easiest payment terms, but when you actually go and do the math you find that they are making far more out of you in the long run and you are definitely losing financially.

Rocco van Rooyen is an Author on Automotive Solutions. As an Entrepreneur running his own automotive repair shop for the past twenty years and Author on the subject, he is at the forefront to provide solutions to all automotive related problems.

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